
NOW
AVAILABLE
HOODIES, SHIRTS & OTHER WEARABLE ART
BY WILL FRED

HI! I'M WILL FRED
THANKS FOR STOPPING BY :)
A lot of this started with people stopping me to ask about what I was wearing.
Most of it was my own design—just pieces I made for myself, drawn from my art, my stories, my brain loops. Eventually, I figured maybe it’s time to put it out there.
I come from a background in interior design and branding, but the heart of what I do has always been about expression—sometimes loud, sometimes subtle, sometimes obsessive. I work across pattern design, illustration, fashion, and storytelling, and this is where those pieces start to come together.
My creations live somewhere between fashion, storytelling, and visual experimentation.
From hand-drawn fantasy couture to abstract pattern repeat designs to character-driven worlds—I’m constantly looking for new ways to bring ideas to life.
Some of these designs were made just for fun, some for healing, some out of sheer compulsion. All of it comes from a place that’s honest. This is not a finished gallery—it’s a growing constellation.

TAIWANESE AMERICAN ARTIST BASED IN LOS ANGELES

I expose the architecture behind emotional decisions—through form, distortion, repetition, and obsessive observation.
I’m still building this space, and I’ll be adding more work soon.
If something speaks to you, I’d love your support. If you have questions, want to collaborate, or just want to say hi, feel free to reach out. You can also follow me on Instagram or join my mailing list if you’d like to see what’s next. Thanks again for visiting. I don’t take your attention for granted.
